At the 2023th Vietnam Rice Festival in Hau Giang , Viettel embraced the mission of turning Vietnam’s dream into reality by showcasing Vietnam to the world and bringing global products/opportunities into the Vietnamese market, particularly in the agricultural sector.
As a leading pioneer enterprise, Viettel required booth designs that harmoniously displayed diverse activities, ensuring that the content was rich, relevant to the theme, attractive, and artistically valuable. The event chain had to be organized in a coherent manner, complementing each other within an overarching program to leave a lasting impression on visitors, delegates, and the local population who attended to celebrate the 20th anniversary of Hau Giang province’s establishment.
ADT was tasked with spearheading the implementation of Viettel’s booth at the Vietnam Rice Festival 2023 with the theme Global Journey, consisting of two main areas with the following stories:
- Farm to Global: A wall illustrating Viettel Post’s diverse logistics infrastructure, connecting the transportation of agricultural products across the ASEAN region
- Global to Vietnam: Exhibiting imported and exported products, AI virtual assistants, legal assistants, and Vtracking to support individuals throughout the globalization process, syncing with the international economy
From conceptualization, experiential design, construction, technical supervision to booth completion, ADT proudly ensured that Viettel’s booth attracted attention and interest from government leaders, departments, and numerous visitors.
ZONE 1: FARM TO GLOBAL
Communicating Viettel’s Farm to Global story, with a space highlighting rice fields, emphasizing the value of the booth and Viettel’s mission in bringing rice to the world.
ZONE 2: TRỢ LÝ ẢO AI & TRỢ LÝ ẢO PHÁP LUẬT & VTRACKING
AI virtual assistants, legal assistants, and Vtracking prominently showcase Viettel’s role in supporting citizens and businesses in joining the international market as well as connecting the international market to Vietnam.
ZONE 3: VIETTEL STORE PRODUCT
Viettel Store directly imports genuine devices from around the world to Vietnam: high-quality, diverse products, excellent services provided by Viettel Store branches nationwide. Combined with phone and product display tables from Viettel Store.
