Choosing ADT as the unit to conceptualize, develop the script, and execute content production, the Techcombank TikTok channel attracts readers with innovative approaches and diverse, rich content.
Techcombank’s brief:
- Format: Interview format, street interviews, or interviews at stores, workshops
- Content: The content focuses on business tips, business stories, money management tips, stories of applying modern, digital breakthrough solutions to business development… of shop owners, small and medium-sized companies (This content is aimed at small shop owners as well as young business-minded individuals).
ADT proposes the BIG CONCEPT: WEALTH IS PARAMOUNT
The Techcombank TikTok channel will engage the target audience from a more creative, intimate, and entertaining perspective.
From personalized stories, viewers will feel empathy, see themselves in the stories, and draw lessons for themselves. Creating empathy with the main audience is about “touching” their emotions. Techcombank will not talk about macro things, vague or general stories, but will delve into specific situations, stories that everyone can encounter in their daily lives.
Interview content
- Short interviews with easy-to-understand, relatable content questions, addressing issues that viewers can relate to.
- Questions revolve around career, earning money, money management, business, entrepreneurship…
- The content focuses on business secrets, business mindset.
Craft village content
Techcombank takes the lead in producing unique content in the financial sector, delving into the stories of traditional craft villages that have evolved to keep pace with the digital age.
Techtips content
Skillfully integrating Techcombank’s products/services into videos providing interesting banking and financial knowledge from Techcombank.
