ADT Global – The company that owns technology to create hyper-realistic virtual humans

Leading the creative process and joining the global trend in artificial intelligence, ADT doesn’t hesitate to invest heavily in Metahuman technology to bring “hyper-realistic” virtual characters to the Vietnamese market.

Metahuman is a concept that has become quite familiar in global media in recent years. A Metahuman (also known as a virtual ambassador or virtual human) is a virtual character built entirely as a 3D model, capable of communicating and appearing like a real person. With the many benefits and values it offers, Metahuman is becoming a “craze” that is spreading its influence across many fields, especially entertainment, fashion, advertising, and more.

Quickly seizing on the Metahuman trend that’s taking the world by storm, ADT is proud to be a business in Vietnam developing virtual humans that reach a “hyper-realistic” level. With its distinctive and outstanding production capabilities, ADT Global has completed virtual characters with intricately processed designs that reach a near-flawless, lifelike quality, such as Chang Mi, the virtual idol Jeong Sae Jin, and PhinDeli’s virtual ambassador Mr. Phin…

Today, in the market, the realism of virtual influencers is divided into 3 levels: animated, virtual humans whose graphics lean heavily toward 3D stylization; semi-real, virtual humans whose body proportions match real people, but whose “virtual” nature is still easy to spot through the skin texture, hair, and eyes; and hyper-real, virtual humans whose appearance is identical to a real person.

ADT Global follows a very rigorous process in character creation using 3D scanning technology. This is a solution widely used in many developed countries, enabling the accuracy and reliability needed for producing Metahumans through 3 steps: 3D scanning, modeling, and animation. It captures facial shapes and movements just like a real person’s.

With its mastery of a complex technology system and its combination of many of the world’s leading advanced techniques, ADT Global has “given birth” to virtual characters that reach a hyper-real level, with skin, hair, and gaze that are as lifelike as the real thing. To achieve the highest quality, the virtual human production process carried out by ADT Global is extremely meticulous and thorough, handling everything from individual strands of hair to the pores on the face. This level of detail makes it hard for viewers to tell that the images were created with CGI technology.

Virtual humans “branded” by ADT are rated as having quality on par with virtual humans from South Korea and China, and superior to those from the US, France, and elsewhere. This is an encouraging sign, demonstrating the strengths of ADT Global’s people and technology in particular, and of Vietnamese talent in general, on the international stage.

Metahumans are far more than simple 3D “mannequins”: they can post photos, shoot videos, publish advertising posts, and interact with fans just like real people. Metahumans serving as virtual ambassadors for brands also hold many advantages over human ambassadors: costs are easy to control, they’re unaffected by market changes, they have a perfect lifestyle, they say no to scandals, and they deliver communications results beyond imagination. As a result, Metahumans quickly “caught the eye” of famous brands. Many brands are willing to spend large sums to access this valuable communications tool.

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“ADT Global spent many years on research and investment in people and modern equipment before it could produce virtual humans of international quality. When they saw the Metahumans created by ADT, many partners admitted they were very surprised by how realistic they were,” said Mr. Nguyễn Thế Duy, Director of ADT Global, proudly sharing about ADT’s capabilities and the positive reactions from its partners.

By creating virtual humans that reach a hyper-real level, ADT has officially put Vietnam on the world map of virtual human CGI technology. Looking ahead, with the goal of affirming its position and continuing to expand its technology, especially in the Metahuman field, ADT promises to create breakthroughs for advertising campaigns, opening up many development opportunities for the virtual influencer industry in the Vietnamese market, while also offering potential for use across many fields.

Mastering the technology of producing hyper-realistic graphics marks an important step forward in the R&D capability of domestic businesses. To extract the maximum commercial value, organizations first need to accurately define what an AI Digital Human is within the structure of a modern digital system. Unlike a traditional 3D model, it is a complex, multi-tasking interactive entity. This operating capability has been proven in practice, as a Vietnamese AI virtual human demonstrated smooth expression synchronization and natural language processing (NLP) at large-scale exhibition events.

The appeal and feasibility of this technology platform continued to be recognized by the market when Vietnam’s first AI Digital Human model made a strong impression on industry professionals. Moving from the demonstration phase to the challenge of optimizing operations, integrating Vietnamese AI Digital Human solutions is serving as a strategic lever for large corporations. This system empowers businesses to automate a 24/7 service channel and thoroughly reduce staffing costs, while setting a new standard of personalization in customer experience management strategy.

According to Ánh Dương – Cafebiz