AI virtual model ‘Made in Vietnam’ shows off skills in the Tet calendar, becoming a KOL for an ao dai brand

ADT Global, the developer of the virtual human Hạ Vy, recently launched a Tết calendar set featuring this virtual human.

In 2023, we witnessed a number of groundbreaking, creative products made by AI, and it was also the breakout moment for products using generative AI, which drew strong attention. Creating products with AI brings many benefits, from cost and production time to staffing.

2024 is also promised to be a year of strong application of AI and virtual assistants, especially in Vietnam. A typical example is the AI virtual human Hạ Vy, the first AI Digital Human in Vietnam, developed by ADT Global, who has taken steps closer to users.

AI Digital Human Hạ Vy: Vietnam’s First AI Digital Human Draws Attention at Internet Day 2023 – ADT Global — AI, Physical AI & Interactive Technology

The virtual person development unit Ha Vy – ADT Global recently released a Tet calendar featuring this virtual character. In the Tet calendar, the application of AI is clearly showcased. Appearing in ADT Global’s Tet calendar, the AI virtual person Ha Vy can answer fun and humorous questions and tell New Year fortunes.

The calendar set is designed in a creative, youthful style with blue as the dominant tone. Its highlight is an image of a Dragon wearing VR glasses, evoking the technology products that ADT Global has developed and continues to develop, in keeping with the style of a technology company like ADT Global.

Notably, users can receive fun “cosmic messages” from Hạ Vy by scanning the QR code on the calendar’s cover. After pressing start, users can ask Hạ Vy any question that calls for a prediction, such as “Will I get a Tết bonus this year?” The AI virtual human from ADT Global will quickly respond right away with a prediction in cheerful, trendy messages.

According to ADT Global, the AI virtual human Hạ Vy also recently had the chance to work as a KOL shooting a lookbook for a famous áo dài brand, Hà Cúc Áo Dài. In the images shared on Hạ Vy’s Instagram, wearing the Hà Cúc áo dài, Hạ Vy received many compliments for her realism, conveying the grace and freshness of the áo dài like a genuine Vietnamese girl.

From her debut at the Vietnam International Innovation Exhibition 2023 (VIIE 2023), Hạ Vy made a special impression on the public with her complete design and quick reactions. Hạ Vy is a “made in Vietnam” AI Digital Human, conceived and developed through the intellect and brainpower of a team of Vietnamese people. She is also, to date, the first AI Digital Human in Vietnam with the ability to teach herself Vietnamese and answer questions on her own in Vietnamese.

AI virtual human responding in real time: Vietnamese Company’s AI Virtual Human with a Response Time of Under 1 Second, Aiming to Become a Brand Ambassador – ADT Global — AI, Physical AI & Interactive Technology

To build Hạ Vy, the ADT Global team upgraded the AI core and integrated it with a hyper-real Digital Human, creating the only AI Digital Human in Vietnam to date. Notably, the virtual human Hạ Vy can decide her own expressions and converse in real time. In addition, Hạ Vy was modeled in full body by the ADT Global team, with skin, hair, face, and gaze all looking very lifelike.

With these advances, Hạ Vy is the first AI Digital Human in Vietnam developed by ADT to be successfully applied in the real world. She is moving closer to users and is positioned to become a brand ambassador, customer care agent, self-service assistant, or video bot, and can work as a KOL, model, AI MC, or AI tour guide, and even host 24/7 sales livestreams across multiple platforms.

The appearance of virtual ambassadors in culturally rich communications campaigns (such as the Tết calendar set or a KOL showcasing áo dài) is reshaping how brands interact with the public. To understand what an AI Digital Human is, organizations need to see it not just as a sophisticated 3D model, but as an artificial intelligence entity integrated with language-processing capabilities and seamless communication. A milestone marking the maturity of this technology was the event where a Vietnamese AI virtual human made her official debut and interacted directly with users at national-scale exhibitions, demonstrating the self-reliance of domestic businesses in the graphics and generative AI ecosystem.

Going far beyond the role of an ordinary brand image, deploying generations of Vietnamese AI Digital Human is becoming a strategic lever that helps corporations redesign their service touchpoints. With emotion recognition, multilingual ability, and real-time responses, these hyper-realistic virtual assistants help businesses automate customer service 24/7. This solution not only deeply personalizes the user journey but also significantly optimizes operating costs in the era of comprehensive digital transformation.

By Nguyễn Hải – GenK