Photo booth (Spark AR) is a creative solution that utilizes augmented reality (AR) technology to enhance the event photography experience. It offers a unique experience by combining dynamic backgrounds with photos taken on mobile phones.
- Allows users to interact with images and dynamic effects: This creates a unique and engaging experience at the event.
- Easy to customize and optimize the design instead of depending 100% on the physical frame.
Applications:
Photo booth AR can be applied in various fields, including:
- Entertainment & Events: It serves as a focal point for attracting participants with creative photos and videos. This encourages social media sharing, which helps increase brand awareness.
- Retail: It enhances the shopping experience through interactive experiences, increasing emotional connection with products and services.
- Tourism: It allows tourists to capture more exciting moments at each destination.
Case study:
Checking in with Photo Booth AR at Viettel Post’s booth – Online Friday Festival 2023
ADT collaborated with Viettel Post to create an interactive experience space integrating advanced technology, attracting a large number of visitors to the booth. At Viettel Post’s AR photo booth, customers could transform into “train drivers”, taking a train carrying Vietnamese agricultural products and culture to all over the world.
By applying technology to diversify the customer experience, ADT and Viettel Post made a memorable impression at the Online Friday event.
