In order to inspire learning spirit and accelerate the breakthrough for the new generation of students, Saymee, the GenZ network provider, has officially launched the “Passionate Journey” across the three regions of the homeland. Within just 2 months, the “Passionate Journey” has conveyed positive energy from Saymee to over 100 universities and high schools across Vietnam. The series of events comes with various experiences: Free Wi-Fi, Free Tarot, Lucky Wheel with total prizes worth up to 1 billion VND.
Collaborating with Saymee (a network provider under MobiFone) in the Back-to-school season 2023, ADT is honored to be the accompanying unit to organize the event and implement the integrated communication plan.
Deployment categories:
- Brand positioning and strategic consulting for Saymee.
- Consulting and implementation of the Online-to-Offline IMC Plan.
- Partner to deploy the Back To School 2023 Activation campaign – the largest event of Saymee at the end of 2023.
All Key visuals and POSM materials (vans, photo frames, standees, flyers, billboards) were hand-drawn by ADT in comic art style. All are spreading the youthful, creative, and energetic spirit of the Gen Z network brand, in an especially urgent timeframe.
KEY VISUAL & ADAPTATION
EVENT LAYOUT
THE PASSIONATE VAN
PHOTO BOOTH
OTHER ENGAGING ACTIVITIES
Look forward the moment of this campaign through video below:
