TikTok BIDV channel is doing well in showcasing the brand image and conveying product & service information. However, besides ensuring the brand image factor, BIDV needs a breakthrough from the “safe zone” in content production to access the platform in the most natural way possible.
ADT’s content strategy:
Build the BIDV channel as a diverse platform for content deployment and integrate products and services suitable for pre-existing situations. Content Learn On TikTok with diverse deployment forms: Educational + Entertaining
BIG CONCEPT: BIDV SHOW – Real Talk
A place to “show” very real issues from every corner of the financial sector
Very “REAL” perspectives on finance will be revealed and easily listened to
Listeners will “TALK” about financial knowledge and increase their living value when following BIDV Show
By establishing the “right and winning” direction along with a creative idea repository for a diverse range of 70+ TikTok videos covering various topics – meeting the needs of individual customers, SMEs, the BIDV TikTok channel has garnered: 50,000 followers, an average of ~50,000 views per clip, and 58,300 likes in just 6 months of implementation.
Explore more interesting financial banking content here: https://www.tiktok.com/@bidv.official
