Ha Vy – The first AI Digital Human in Vietnam

Thông tin chiến dịch
Khách hàng:
ADT Global
Tên chiến dịch:
Build virtual human

By introducing the AI Digital Human named Hạ Vy with response time of under 1 second, ADT Global aims to provide brand ambassadors and KOLs with superior interaction capabilities, leading all other entities in the current Vietnamese market.

Hạ Vy – the first 100% made-in-Vietnam AI Digital Human

In 2023, there is an explosion of services utilizing Generative AI, possessing vast knowledge and interacting with humans naturally, similar to human-to-human communication. The pioneering and most famous product undoubtedly remains ChatGPT from OpenAI, capable of not only communicating simple sentences but also solving math problems, writing code, and text generation.

However, ChatGPT is still a foundational technology upon which to develop more advanced and user-friendly AI technologies. One such innovation is the AI persona named Hạ Vy from ADT Global. This is an AI ‘entity’ with more fleshed-out characteristics compared to ChatGPT, featuring a female character with full facial expressions and adorned in the traditional áo dài of Vietnam.

To build Hạ Vy, the AI core has been upgraded and integrated with hyper-real Digital Human technology, creating the first-ever AI Digital Human in Vietnam to date. Hạ Vy appears with a fully realized full-body design, capable of autonomous expression and real-time conversation.

Notably, the AI Digital Human Hạ Vy breaks many records in:

  • Speech to text processing speed: 0.1 seconds for 50 words
  • Text to speech conversion speed: under 2 seconds for 50 words
  • Ability to recognize context and achieve the fastest response speed: 0.1 seconds response for 50 words in context (average of 3-5 characters per word)

With these advancements, Hạ Vy is getting closer to users and aims to become a brand ambassador, customer service representative, self-service assistant, video bot, potential KOLs, models, AI MCs, tour guides, and even livestream sales hosts across multiple platforms.

Continuously expanding presence

Appearing at the International Innovation and Creativity Exhibition Vietnam (VIIE 2023), Hạ Vy demonstrated its ability to converse and interact very realistically, attracting attention from many attendees at the event.

The AI Digital Human, Hạ Vy, representing ADT, appeared and sent greetings to Nvidia’s CEO Jensen Huang during his visit to the National Innovation Center (NIC).

Appearing at Internet Day in a red áo dài, Hạ Vy attracted the attention of many attendees with her beautiful appearance and ability to learn and respond to questions in Vietnamese. Her intelligent and witty responses were the key to connecting with the customer experience.

The AI Digital Human, Hạ Vy, also had the opportunity to act as a KOL and shoot a lookbook for a famous áo dài brand – Hà Cúc. Through the images shared on Hạ Vy’s Instagram, wearing Hà Cúc áo dài, she received many compliments for her authenticity, portraying charm and purity in the traditional Vietnamese áo dài attire like a true Vietnamese girl.

Each AI avatar will have a different appearance according to the intentions of each business, as well as “human-like” information such as name, year of birth, gender, occupation, hobbies, and activities across social media platforms. Using AI as influencers instead of real people will help to tightly control the media image, avoiding unwarranted scandals that could adversely affect the company’s image.

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