Anticipating the trend of rejuvenating content, as GenZ becomes a highly targeted demographic, Viettel Money is not left out of the game as it partners with ADT Global to produce a series of short videos on the TikTok platform.
With a focus on daily financial stories and clever integration of products and services, ADT has proposed the implementation of the concept: Utility District.
The Utility District is depicted through humorous and relatable situations in everyday life revolving around the main characters – individuals who immerse viewers in amusing and poignant situations, addressing financial issues that need to be resolved… Through the stories of the Utility District, viewers see their own stories reflected, with cleverly integrated narratives of Viettel Money’s customer experiences, providing valuable lessons for the audience.
ADT also proposed the Trending – Content Hero content team with its own unique context to vividly depict the essence of the “Utility District” concept. Simultaneously, they crafted scenarios with high associative relevance, engaging viewers and distinguishing themselves from other content groups. Static scenes were maintained to ensure brand consistency.
In terms of operation, proposing direction and algorithms for the Viettel Money TikTok channel and producing a series of 200+ TikTok videos, ADT achieved results beyond imagination:
- +625% video views
- +650% audience reach
- +1.7 MILLION interactions
- +183,200 new followers
Explore the Utility District video series here: https://www.tiktok.com/@viettelmoney
